Intent Parkour LORE
From rooftops to railings, loss to community... this is the story of how Intent Parkour was born.
built from movement. Rooted in community. fueled by purpose.
​Intent Parkour didn't start as a business. It started as a bond. A few athletes came together with ONE GOAL: to showcase the overlooked parkour culture in Arizona. Not to impress, but to represent. To highlight the movement, the spots, and the people who made it real.
Back then, some of them DID coach in a gym, but Intent Did Not Live There. It lived in parks, rooftops, alleys, and railings. Intent was a community project—a passion platform. A way to put Arizona on the map.
When life shifted, the project paused. Then everything changed...
Original Intent Parkour Logo BY VICENTE Features digital renderings of the OG founders of Intent Parkour, including Vicente, Rob, and Ty.
In January 2022, one of Arizona’s most respected parkour athletes — and an original co-founder of Intent — passed away during a training accident. Days before, he expressed interest in a powerful shift. He was ready to focus on the next generation. To give back and HELP PARKOUR EVOLVE from the inside. He never got the chance so the others made it their mission.
A Movement Reborn
Intent was revived — not as a brand, but as a responsibility.
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Coaches began mentoring kids outdoors and in gyms, combining movement with meaning.
The energy was electric.
The kids were thriving.
And they felt seen.
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One student even designed an Intent shirt — a simple way to represent the progress, the friendships, and the community they were proud to be part of.
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It was never about business.
It was always about belonging.
Pushback from the System
As Intent grew, it challenged the status quo.
The values of mentorship and freedom clashed with systems that didn’t understand them.
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Eventually, the coaches realized:
They couldn’t stay where their purpose wasn’t supported.
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So they left.
Not for profit.
Not for recognition.
But for the kids — and the culture.
The Community Followed
Families followed.
Not because they were asked to — but because they felt the difference.
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They recognized where the care lived.
Where the connection was real.
Where their kids were seen not just as athletes — but as people.
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Intent became a nomadic training program overnight:
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Coaching in parks
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Renting floors
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Borrowing hours
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And still, the kids stayed.
The families stayed.
The values stayed.
And They Thrived
Despite the obstacles, the athletes flourished:
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1st Place at the West Coast Parkour Championship Finals
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Multiple athletes qualified for Nationals
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One rose to the SPL World Finals stage — as the youngest men’s competitor in 2024​
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And in 2025?
4 out of 6 USPK National freestyle winners came from Intent Parkour.
Each one qualified for the SPL4 World Championship.
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These were the same kids who had left a system that didn’t see them — now mentored freely and fully.
What We’re Building Now
This isn’t a detour.
It’s proof.
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Proof of what’s possible when people are allowed to be themselves — and when parkour is taught the way it was meant to be.
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Now, Intent Parkour is entering its next chapter:
Launching Arizona’s first dedicated parkour gym.
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Not a side section
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Not a repackaged program
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But a home — built by athletes, rooted in culture, and guided by intention
Why It Matters
This gym is a tribute:
To a brother and friend.
To the movement that shaped us.
To the community that never gave up.
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It’s not about medals.
It’s not about spectacle.
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It’s about showing up.
Training with purpose.
And building something that lasts.